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Walt Disney Studios Home Entertainment
Oceans Awareness
Most ocean pollution originates on land both near to and far from our coastlines, an often overlooked fact. This campaign raises awareness among children and adults about the connection between activities on land and the health of the ocean and all its life.
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Leo Burnett USA
Arts Education
Unfortunately, the average child is provided insufficient time to experience the arts. Designed to increase kids' involvement in arts education, both in and out of school, the campaign equates an arts education with a healthy diet. The ads encourage parents to “feed your kids the arts.”
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BYU Ad Lab
C-Change Cancer Prevention and Early Detection Communications Initiative
Most Americans are aware of potential cancer risks but feel helpless in reducing their risk. The Ad Council has partnered with C-Change, a coalition of the nation’s premier cancer leaders, to develop simple, research-based messaging to empower Americans to take easy steps to reduce their risk of developing cancer.
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Draftfcb
Wildfire Prevention
For the first time in more than 60 years, the Smokey Bear campaign is asking others to intervene to prevent Wildfires. Speaking to a young adult audience, the message is that when others act carelessly, it's your opportunity to step in and "Get Your Smokey On."
Watch an interview with Scott Murray and Dan Neri of Draftfcb, speaking about their campaign development process.
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Josh Bourgeois and Marvin Jimenez, winners
Cybullying Prevention
A couple of burgeoning creative talents have helped call attention to the issue of cyberbullying. Winners were recently announced of a PSA development contest sponsored jointly by the Ad Council, the National Crime Prevention Council and Sony Creative Software. Watch award winning spots by Josh Bourgeois of Thibodaux, La., and Marvin Jimenez of San Antonia, Texas.
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