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2008 - Volume 20 |
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| The creative work developed by the Ad Council's pro bono agencies is an example of all that the advertising industry has done, and continues to do, to make America a better place. The Ad Council is proud to highlight the outstanding efforts of our agency partners through this site and our monthly creative newsletter. |
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Goodby, Silverstein and Partners
Energy Efficiency
The need to reduce overall energy consumption is clear. But one simple truth remains: saving energy at home is just not that hard. In fact, it’s easy. Hoping to inspire a new youth-led movement toward energy efficiency, this campaign details the simple steps to saving energy.
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Ogilvy & Mather
Global Warming
If everyone drove 10 fewer miles per week, we would prevent the same amount of global warming-carbon dioxide pollution that is emitted by producing electricity for 8 million homes. Created by Ogilvy New York, this new online video is a compelling call for Americans to “ride, don’t drive” to help save the planet.
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Target Smarts
Predatory Lending
Predatory lending refers to a set of unfair unethical and often illegal practices designed to deceive homeowners, and typically targets those who are uninformed about the lending process. This campaign empowers consumers to protect themselves from such abusive practices with a simple but powerful tool – questions.
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Ad Council
Small Steps Video Contest
In support of the “Small Step” Obesity Prevention campaign, young Americans are invited to submit original videos demonstrating the small steps they take to get healthy. The deadline is approaching quickly, but it’s not too late to enter for a chance to win up to $2,500 in cash and prizes from NBAStore.com! See contest details.
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