2008 - Volume 23 The creative work developed by the Ad Council's pro bono agencies is an example of all that the advertising industry has done, and continues to do, to make America a better place. The Ad Council is proud to highlight the outstanding efforts of our agency partners through this site and our monthly creative newsletter. Mullen (English); The Vidal Partnership (Spanish) Drunk Driving Prevention Drunk driving kills someone in America every 40 minutes. Yet far too many people continue to drive after drinking, using the excuse that they are just “buzzed.” This new work underscores the message that even a few drinks can impair driving and that “Buzzed driving is drunk driving.” Ogilvy & Mather Hunger Prevention One in eight Americans struggles with hunger. Yet the problem of hunger in the U.S. remains invisible to most of us. In actuality, we all know and are in daily contact with those affected. These ads inspire action by promoting a new awareness that hunger is closer than you think. Ad Council Ad Council Awards for Creative Excellence Every year, three agency teams are recognized for delivering breakthrough creative work that not only resonates with its audience, but motivates action. Recipients of the Gold, Silver and Bronze Bells for Creative Excellence are selected by the Ad Council’s Creative Review Committee (CRC), composed of some of the nation’s leading creative directors.

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