About Us Campaigns Interviews Past Volumes Volunteer Ad Agencies The CRC
2009 - Volume 28
The Ad Council and its volunteer agencies bring you the latest and greatest in public service advertising. This month’s features pay special attention to work that was conceived of and produced specifically for an online audience. To enjoy this great work in its proper context, be sure to visit the campaign websites.

New work featured here monthly. Subscribe for email updates.
R/GA
Teen Dating Violence Prevention
Dating abuse is a real issue for teens, and is becoming more difficult to navigate as it enters their world of digital communication. Addressing issues specific to the digital space, this campaign likewise utilizes that space to great effect. The website thatsnotcool.com provides uniquely empowering tools to a savvy teen audience.
Publicis New York
High School Dropout Prevention
From the launch of the Boost initiative, it has figured prominently in the digital space, providing a means for people to support potential graduates at risk of dropping out. At the website boostup.org, users can easily “send a boost” to any student in need of a little encouragement.
Y&R
Youth Reckless Driving Prevention
At the core of this campaign is a message of peer intervention. While previously featured work cleverly wraps that message in the outrageous styles of popular comedians, a new online tool gives teens the ability to similarly deliver an important message in an unexpected manner.
Deep Focus, Brownstein Group
Share Your Voice
Show your concern for any number of issues by displaying one of the Ad Council's campaign widgets on your social networking profile, blog, or personal homepage. The widgets feature PSAs and other campaign materials, as well as keep a dynamic record of the growing awareness they’re helping to create.

Widgets are now available for 28 campaigns, including the most recent addition, Feed the Pig. To pick-up a widget, simply visit the hub and follow the prompts.

Altruism does have its rewards. Check out pro bono work that has garnered a variety of industry honors.
View the Winners!
Don't miss a thing. Sign up here for monthly email updates.
Subscribe Now!
Know someone that likes to get creative? Recommend Ad Council Creative.
Tell Your Friends Now!
We're well connected. Link to useful sites and find other industry organizations.
Explore Resources
This site shines a spotlight directly on the pro bono work of the Ad Council's agency partners. But to learn about all that we do, and about our many other partners,
Visit AdCouncil.org
FAQs Terms of Use Privacy Policy Contact Us Visit AdCouncil.org Subscribe